NBC News is also experimenting with sponsored content. “This will position us well when we launch ‘TV Everywhere,’ where the audience can watch the show in the app,” Schiller said. But, Schiller said, the app sets a foundation for the future. Videos, however, aren’t live, so if you really want to watch Today Show as it happens, you have to tune in the old-fashioned way. #NBC NEWS DIGITAL MEDIA KIT FULL#You click on a video and can watch in full screen but also keep the player running at the top of the screen while you continue to play in the app – like take a survey or read an article. She highlights the Today Show app’s “multitasker” functionality as an example, which is a two-screen-in-one experience. Schiller said this new philosophy lets NBC do more “innovative and experimental” things. For example, instead of outsourcing to a vendor, which is what NBC did for the previous app, it was built entirely in-house with developers who sit and work with the Today Show digital team and designers. #NBC NEWS DIGITAL MEDIA KIT ANDROID#One such extension is the new Today Show app (released for Windows 8 and Android on Thursday iOS coming soon), which reflects subtle, yet important, changes the way NBC News now operates. #NBC NEWS DIGITAL MEDIA KIT TV#“Without digital extensions, where the audience is, TV will decrease in value.” “I understand revenue for TV is exponential from that of digital, but we look at it as a holistic business,” said Vivian Schiller, NBC News’ chief digital officer. To understand where NBC News is heading, one must understand that it doesn’t think of itself as solely a TV news division but instead as a news organization with many platforms. ComScore puts the NBC News digital network at 52.3 million uniques in June. NBC-parent Comcast acquired full control of MSNBC Digital Network in the split and then launched a spate of new properties under the rubric of NBC News Digital – sites like, ,, and. Last July, just 16 years into a 99-year partnership, NBC News and Microsoft ended their relationship. The moves are part of a strategy to position the TV-driven media entity as a digital power of its own, without needing to outsource the tech heavy-lifting to Microsoft. In May, it began pushing sponsored content on, as well as native ads in the Breaking News app. On Thursday, NBC News unveiled a new app for the Today Show, the first of a string of new products the news network is rolling out. He is expected to join NBC News in September.A year after its break from Microsoft, NBC News is beginning to show what it can do on its own – even as it still finds its footing. Has been tapped to lead the new team as executive producer of original video production. The digital video franchises will feature journalists from across NBC News’ shows and platforms.īill Smee - previously executive producer 's video arm Slate V. The Original Video Unit will focus on creating branded video series, extending NBC News' high-quality storytelling across digital platforms with an emphasis on mobile and socialĪudiences. “We will now haveĪn additional focus on original video that extends the news division’s on-air and digital brands,” Vivian Schiller, senior vice president and chief digital officer of NBC News, said on Suitably named Original Video Unit will be tasked with creating video for various brands across the NBC News Digital Group, including NBC News Digital and Today Digital. Not content with its current video output, NBC News Digital Group has assembled an in-house production team to create streaming media specifically for social, mobile and Web viewers.
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